Branding is an important aspect of any industry including the music industry. The music industry has changed so much throughout the years evolving from a phonograph to a smart device changing the way we as consumers consume music. With that said branding plays an extremely important role in the artist’s career, as they are not just selling music, but their image as a whole.
The way you brand yourself as an artist could either make you or break you, so it is crucial that you take all necessary steps when launching “You” your brand. There are many talented people, so what sets you apart from the rest? Branding is your identity, it is your style, your mood and the overall message you want your potential fans to identify with. Think of all the iconic artists, they all have some kind of image, object or persona that represents who they are and are recognized because of this globally. The point is to be unique with your artistry and find a creative way for the world to identify who you are as an artist. Here are a few pointers to make sure you are on the right track when branding yourself.
- Pick a catchy name or alter ego that resonates with who you are. For example, Beyoncé’s “Sasha Fierce”.
- Create a look that shows who you are. For example, Prince with his platform shoes.
- Create a logo that makes sense with your artist name, style or persona. Such as the Rolling Stones with the red lips with the tongue sticking out.
- Create a word, phrase or object that identifies who you are. For example, Michael Jackson and his white sequence glove.
- Make sure your website and all SM platforms identify who you are as an artist.
- Use the same color schemes & logos in anything you use to promote yourself.
Overall, branding yourself aside from great music is the most important thing you will ever do. Take the time to really think about who you are as an artist and how you want the world to perceive you. Are you a blues artist? Is your music Jazz? Then your artist name, style, logo, website, SM and identifying symbol should represent just that. Consistency and uniqueness is everything. The more consistent you are the better the chance of being remembered. Remember the overall goal is to build brand loyalty which is gaining a fan for life.