Infographics use elements of design to convey content that is presented in a visual manner. The purpose of infographics is to convey messages in a simple and easy to read format. Infographics are usually understood and used worldwide. There are many types of infographics and they are used throughout all industries. Infographics tell a story with a short amount of text and a graphic that is representative of something. Infographics can be beneficial in many ways to help guide or inform us and can represent just about anything. Here are 3 benefits of infographics:
- Can be easily remembered, understood and read – Infographics allow one to make a connection in their mind simply by the representation of a visual. The simpler the visual the easier it is to remember. For example, most people know what the Blue male and Pink female infographic stands for, globally.
- Can generate traffic – If you have infographics that are visually appealing, they can catch someone’s eye, resulting in more clicks/shares. For example, when there is an infographic that shows the human body and how water effects it, many people become curious and sometimes share.
- Can be easily analyzed and tracked – You can use infographics to do AB testing to determine if it was effective or not. For example, you can do an infographic of a new pair of sneakers that came out and ad a promotional infographic on one and one without.
Overall, infographics can be beneficial to many who are trying to convey a message in a short and simple format that is easy to read and understand. Infographics can be used globally and is a format of communication that transcends across all languages. Whether you’re creating them or reading them infographics have many benefits.
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