Brand personas, in general, are important for any industry. Therefore, it is important to know how to build a brand persona. These brand personas are what helps identify your target market, so you are reaching the right audience.
Brand personas are crucial for the music industry, for established and emerging artists alike. This is especially important when we are breaking an emerging artist. Before we even think about putting out an emerging artist’s music, we study the market on current successful artists and their fan bases. This allows us to see where the new artist would be most relevant. To be able to create a brand persona we rely heavily on internal market research. We have tools specifically available to us as a label, but for independent labels, there are a variety of tools out there that are public and can be used. To be specific, Google analytics & social media analytics. Such as YouTube, Instagram, Facebook, and Twitter, as well as other information, such as feedback from the fans in their posts, etc. Besides, Billboard Music magazine is a great place to gain insights on top charting songs in each genre, as well as, other great information on the industry. There are a variety of ways to gain insight.
With the tools we use can gain insight into many important factors. To be specific, we can view the following details, such as, demographics, the playlists they listen to, what devices they are streaming from, the time they mostly engage and other engagement behaviors. These details provide us with key insights to develop our ideal persona (fan).
Overall, brand personas are important for the music industry as a whole. There are many genres of music and not all people like the same music, so building a brand persona allows us to target the right audience at the right time. With the end goal in mind to make that connection between artist and fan for a lifetime.