Every marketer should know what tools are available to them to be able to make an end goal connection with the customer.
A great tool to use is the CRM platform system.
The CRM (Customer Relationship Management system platform) is a form of technology that helps manage customer data by allowing businesses to gather analytical information on the customer, so that they are able to analyze customer interaction, with the goal in mind of retaining a customer for long term loyalty.
The understanding of the CRM tool will provide you with the knowledge you need about your customer, so that you can discover the overall needs / desires of the customer. In turn, making that connection to result in a loyal customer. Implementing this system into your company will be a benefit to you and your customer.