Branding is a very important part of music marketing. Branding is the part of marketing that shapes the brand. This can be achieved through brand equity.
Brand equity builds the perception in the mind of the consumer. Ways to build brand equity is to: Create awareness, let people know who your brand is, tell them who you are. Communicate, what your brand is and what it stands for. Shape, how customers feel about your brand. Build relationships, get to know your customers, who they are and what are their needs. Let them know what your business purpose is. The long-term purpose of Branding is to build brand loyalty through making an everlasting connection.